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COMPLIMENTARY
ADVOCATE
VOL. 5, NO. 4
THEREARVIEWMIRROR
Pinked out
EDUCATE
CALEDONIA, ONTARIO
www.therearviewmirror.ca
DEB QUAILE
D
edicated women - and men - across
Canada have created a network of
yearly convoys as a unique way to raise
awareness for breast cancer.
You may have seen them at the Fergus
Truck Show in Ontario during July 2010,
many of whom sported a pink awareness
ribbon with a difference – a dotted highway
image running down the length.
Convoy For a Cure is comprised of
several non-profit organizations celebrating
both the role women play in the transportation
industry and bringing awareness,
support and funds into the coffers of the
Canadian Breast Cancer Foundation and
BreastCancer.org in the US. Although
each group is part of a larger network of
convoys across Canada and the United
States, theyÊre operated by different individuals.
Convoy For A Cure Ontario West
Cheryl Lewis-Thurab of the Canadian Breast Cancer Foundation, Ontario Community
Events, shows her support for Convoy for a Cure as she steps into Highland’s truck.
SUBMITTED PHOTO
organizer Joanne Millen-Mackenzie says
participation „not only helps us reach our
goals, but you will be a part of a fastgrowing
celebration of professional
female drivers sporting their pink T-shirts
or hats and Âpinked outÊ decorated trucks,
all rolling along our major highways
across Canada and the United States in
convoys! We will also be having a support
convoy for the men who will be able to
show their support for the women in the
industry, and to pay honour to those in
their lives who have been affected with
breast cancer.‰
ItÊs a moving experience. To see so
many trucks literally driving for dollars to
help finance the cure is a striking show of
support.
They drive for survivors. For those
who have passed on. For the hope that
there will be a cure for the mothers,
daughters, sisters, and themselves.
Trucks are beribboned, ballooned and
bowed, some with snazzy pink pompoms
on the wheels or flags on the fenders. Even
some sexy rose-hued lingerie – such as
bras on a clothesline over the windshield –
have helped attract notice for the group.
The founder of the original convoy,
Rachèle Champage, began the first drive
near Cornwall, Ontario. From there, the
group has attempted to „build bridges
between commercial truck drivers, the
trucking industry, the public at large, and
unite truck enthusiasts behind such a
meaningful cause!‰ she proudly proclaims
on their website.
There are currently convoys running
in Ontario West, Ontario East, Alberta,
New Brunswick and Texas. Regardless of
whether the drivers bobtail or pull a trailcontinued
on page 4
A look in the Mirror
6
Superior Propane goes
pink-and-white
Recruiter Profile:
Doug Doughtright
PTDI 20th Anniversary
10
12-13
RECRUIT
FALL 2010
Convoy for a Cure rolls out the
ribbon to promote breast cancer awareness
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